About Us - Our mission
La Rioja Festival is an initiative of the Cuerdas en Común Association, founded and led by the guitarist Pablo Sainz-Villegas, for the national and international promotion of La Rioja, the development of the classical guitar and the dynamization of the rural world.
The cornerstones of La Rioja Festival
- Concerts: internationally renowned artists, as well as local ensembles, always prioritizing artistic quality.
- Experiences: revolving around heritage, culture, wine, gastronomy, crafts, the Camino and nature in La Rioja.
- Without Borders: activities for children and youths from all over La Rioja.
- Promoting the guitar: yearly premiere of a work for Spanish classical guitar, commissioned by Cuerdas en Común.
Our Mission
- To showcase La Rioja nationally and internationally through classical music: highlighting the cultural identity and the noble and universal values of La Rioja that inspire the world.
- To bring classical music to new audiences: urban, rural and young people.
- To use music as a social means of integration, awareness, inspiration and education through socio-educational activities.
Our Values
- Educating and inspiring through music.
- Promoting models of responsible and sustainable cultural tourism.
- A commitment to quality, excellence and social, cultural and business development.
Our team
Pablo Sainz-Villegas, artistic director
Sara Illana Arias, technical director
Almudena Campos, operations and general coordination director
Tati Rodríguez-Moroy, marketing and development director
To develop each edition we work with:
dMillennial, management of experiences
Lles, design and web
Casa de los periodistas, press
Courtiers, social media
Álvaro Sainz, video
Rafael Lafuente, photography
Teresa Balmaseda, production assistant
Sonosfera, lighting and sound
